Browsing Category

Business

Business Interior Design

How do we experience your brand online?

14th January 2016
luxury online marketing

Picture this: You are a luxury interiors brand selling beautiful pieces or you are an interior designer who works with high net worth individuals. You both give excellent service and your clients love you and rave about you. But… When your clients recommend you to their friends or colleagues, one of the first things they will do is google you and land up on your website or even worse – your outdated Facebook or Twitter page. What happens in the next 2…

Continue Reading

Business Interior Design

Come and meet me at Maison Objet Paris

11th January 2016
maison objet paris

I’m thrilled to announce that I will be speaking on a panel at Maison Objet in Paris on the 23rd January. The talk is titled ‘How luxury brands should be marketing online’ and loosely based on a post that I wrote last year on my thoughts on marketing luxury interior brands online. The talk will be covering the following: Replicating your offline luxury brand online is a real challenge. Through our discussion we are going to explore ways that luxury…

Continue Reading

Business Interior Design

My thoughts on marketing luxury interior brands online

30th October 2015
bert frank lighting 1

Marketing luxury interior brands online Coming from a professional marketing background where I headed up a marketing department for a finance firm in the city for many years, I’ve been watching very closely how interior brands and designers market themselves, particularly online. Since starting interiorstylehunter.com, I’ve been approached by quite a few luxury interior brands to help them strategically with their digital marketing. While working with these brands, I’ve been doing a lot of research as to what is happening…

Continue Reading