Amelia Carter runs a design studio in London. She creates beautiful bespoke interiors with an emphasis on durable elegance. You’ll notice the attention to detail in the images as well as the way in which the styling has been done, it’s very simple, but so luxe! Do enjoy the interview.
What is your design signature/style?
Understated Elegance. Our designs confront the traditional interior with a contemporary touch, while maintaining the qualities of comfort and colour.
What type of people do you love to work with as clients?
We love both private clients as well as development projects. Each has it’s benefits. Private clients are always incredibly interesting to work for as everyone lives so differently. We learn a lot about people and also about what we are capable of as designers. Our approach is incredibly personal to our private clients. On the other hand, the developers we work with give us carte blanche on the design of the projects which is every designers dream.
Can you tell us about a particularly exciting/challenging project?
At the moment we are working on the design for a three bedroom flat above Scott’s in Mount St. The brief from the developer was short “Create the most desirable, stylish, perfectly finished 3 bed apartment in London. And enjoy and benefit from the process.”
We are looking forward to having some fun with finishes and working on a project unlike any we have designed to date.
What’s next for your business/brand?
We are expanding our business and taking on international projects, the first of which is in The Bahamas. I am also toying with the idea of creating a line of accessories but to be honest we are so busy at the moment, I’m not sure where I would find the time!
Which designers do you currently have your eye on?
Absolutely love Jean Louis-Deniot, Kirsten Kelli Design and Jamie Drake. I’m also a huge fan of John Saladino and Vicente Wolf.
Does your home reflect your professional style?
It absolutely does. My home is very personal to me and my family, which is exactly what each of my private projects are to my clients. I always say to clients, ‘the design has nothing to do with me, this is your home’.
If someone reading this was about to begin their own home redesign project, what would be your best advice to them?
Go with what you love. Take hints from trends but don’t let them influence how you want to live.
You can get in touch with Amelia Carter through her website.