Brands Interior Design Interviews

Watch my talk at Maison Objet Paris on marketing luxury brands online

26th January 2016
marketing luxury brands online

I’m thrilled to be able to show you the video of my talk from Maison Objet Paris in January 2015. I hosted a panel discussion with Nicolas Topiol, CEO of Christian Lacroix, and Justyna Sowa, CEO of Decorum Media where we discussed marketing luxury brands online. While the focus was luxury, a lot of what we shared is relevant for most businesses in the interiors market.

It was a very well attended talk, with people sitting on the floor and standing up all around the room. Here is the video, with thanks to Decorum Media for Periscoping it live.

You’ll notice that there is still so much to achieve in digital marketing, but like I said at the end, your story is vital. You need to ensure that your brand story is strong, honest, authentic and communicates the brand well to your ideal clients. Before you sign up for any social media accounts, buy a website or start writing a blog, you need a strong story.

As you heard in the talk, I work with brands and designers to help them with their online marketing. If you’re interested in talking to me about how I can help you as an interior designer or your brand be successful online, do get in touch.

 

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