Design Rules Interior Design

What is a moodboard and how to create one?

8th September 2015
moodboard advanced colour workshop klc school of design

As you’re reading a blog about interior design, I’m fairly certain that you have seen a moodboard before. Maybe you don’t know exactly what they are for, but I’m going to try and help you learn what they are and how you can use one to help you learn about your own style. 

Before you start looking at styling and designing your own home, it’s important to define what your own style. Do you know what you do and don’t like?  You might be able to think of a few things that you do and don’t like, but can you picture them collectively and visualise the common thread that runs through them?

I bet you that you can’t (I can’t either). And that my dear readers is why we use moodboards.

What Is A Moodboard?

A moodboard is a visual tool that communicates our concepts and visual ideas. It is a well thought out and planned arrangement of images, materials, pieces of text, etc. that is intended to evoke or project a particular style or concept.

Why Do We Use A Moodboard?

  • To give us a process to build a clear design story that we want to use in the space.
  • Using a moodboard helps you to express the vision you have in mind for the project.
  • Sometimes its very complicated to express your visual ideas to others. A moodboard is a very efficient visual communication tool.
  • A moodboard is a good starting point to get things done. It will help you collate and focus your ideas, and help to define the project.

How Do We Create A Moodboard?

As with most design processes. There is a ‘standard’ process that’s useful to follow. But as we are designing, I believe that being creative and not following the rules exactly will always give you the best result.

Creating a moodboard will help you to explore and ‘find your own style’ too. The best way to learn about something in design is to do it. Which is why I want you take some time to create a moodboard that represents your own style.  

Think about your home, your clothes, your office, your holidays, things you dream of. What do they look like? What do these things feel like? What are the common threads? Is it a colour? A texture? A pattern? A feeling/emotion?

Collect images that represent these thoughts. These images will tell your story and when they come together will start to show you your style. The collection of images will represent your lifestyle and personal style.  You can take your time with this.

Move the images about on the board to create different compositions.  Play around with the images until you are happy with the images that you have.

I know that this is hard to do when you’ve not done it before, but we all start at the beginning. My first few moodboards weren’t very impressive but I started learning how they worked while doing it.

This isn’t something you can learn by reading about it. You need to do it.

Another important element to moodboards that can help beginners to convey their message very effectively is to use keywords to help tell your story. 2 or 3 well selected keywords that help you to describe the abstract message you’re trying to get across.

This is one that I prepared for a client who was looking for some interior ideas for his luxury country home. Note how I combined keywords, lifestyle images and interior images to get across the intended look and feel of the space.

luxury country living moodboard

There isn’t an exact number of images that need to be used in a moodboard. I’ve seen some that simply have just 1 image and some that have up to 30. What’s important is that they tell your story.

If you do create a moodboard, I would love for you to send it to me, you can tweet me or post the image on my Facebook page.

If you would like me to create a moodboard for your home redesign, then book an Interior Design Consultation with me.

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