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Business

Why content marketing is relevant to interior designers

22nd May 2018

It’s quite often the case that an interior designer will start with one or two projects and then suddenly realise a few years later that they have built a business around themselves with a team to pay and rent to budget for. It’s at this point that thinking about how to market a design studio becomes really important. Realising that the flow of leads you had is exhausted and that now you need to get out into the world and…

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Business

Interior design pricing and results from the survey

15th May 2018

Almost on a daily basis, I am asked about interior design pricing strategies. In particular, “What is everybody else doing?” I don’t really like to answer this question as it’s usually followed by the designer trying to implement what others are doing, but that’s not always the right thing to do for your business. I know that this is a very hot topic and I strongly believe that industry bodies should be tackling this problem head-on, but their approach is slower,…

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Business

Why interior designers need to use project management software

7th May 2018

I briefly touched on project management software in my first business post, How to grow your interior design firm. I’m going to be following up each point I raised with a further detailed blog post. Today I’m going to write about project management software and why every interior designer, no matter how big or small your firm is, should be using this. In fact, I’d go as far to say that I think that every business should be using project…

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Business

Workshop: How to price your interior design services

1st May 2018

Join Grant Pierrus and Nicola Pearson FCA to discover the right pricing strategy for your interior design business. Do you want to feel more confident when quoting for interior design projects and ensure that you will make a profit from your work? In this workshop, you will learn the common strategies that interior designers use to price their services and the effect that each of these strategies has on your business. What will you learn: An overview of the most…

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Business

How to grow your interior design business

1st May 2018

I speak to interior designers every day and I hear about all sorts of issues that are happening in their businesses and in the sector.  My day-to-day business is to help interior designers grow their companies and their profiles within the sector and further afield. I put this blog post together to share some ideas that I have implemented with some of my clients as well as further ideas that I want to share with you to help you grow…

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Business Interior Design

In conversation with Michelle Mone

10th July 2017
Michelle_mone_interiors

A few weeks ago I was invited to meet Michelle Mone. Quite daunting I have to admit, we were to discuss Michelle’s new venture into the interior design sector. We all know Michelle Mone as the supreme entrepreneur who founded Ultimo, the iconic lingerie company, and then sold it a few years ago after building a team of 63000. Michelle’s incredible achievements have also earned her the title, Baroness of Mayfair. So it was very appropriate to be heading to…

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Business Interior Design

How technology is disrupting the interior design sector

9th May 2017

The traditional business model of interior design is being challenged. The advances in technology are making this possible. It’s not a bad thing, but if you’re in this sector, it’s something you need to be aware of. Being so active in the interior design sector, and in a unique position where I see inside so many interior design firms, there is a definite shift of business. The higher end of the market is so competitive and there seem to be…

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Brands Business Interior Design

Holiday House London launches November 2017

6th March 2017
Holiday_House

I’m very happy to announce that Holiday House is coming to London! This popular US concept of a designer showhouse is finally going to be gracing our shores. Founded in 2008 by Iris Dankner, the London event will be co-chaired by interior designer Rachel Laxer and breast cancer survivor and philanthropist Joyce Misrahi, and I’m heading up the Marketing for the project. The London team, Iris, Rachel, Joyce and myself, together with a very large committee of over 20 people…

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Business Interior Design

Talk: Snippets and Secrets of the Interior Design Industry

16th November 2016
grace belgravia

“From two well established industry insiders coming together to spill their know-how and experience on what makes their industry tick and what you need to know, or in some cases avoid…” Snippets and Secrets of the Interior Design Industry Whether you are currently planning on carrying out some work in your home, a member of the trade itself or just curious about how such a deeply shrouded industry operates; this talk aims to spill the beans in a fun and…

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Business Interviews

Talk: Value Investing in Interiors at the Winter Art & Antiques Fair

27th October 2016
Value Investing in Interiors

Many of you know that I work with the world renowned interior designer Rachel Laxer, and we are so excited to share our talk coming up at the Winter Art & Antiques Fair. We’re in good company too, as the British Museum, Wallace Collection and the Ashmolean Museum are amongst some of the speakers at the Fair. We will be discussing Rachel’s formula for creating interiors that increase in value over time. Rachel uses her finely tuned eye and wealth…

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