Synonymous with style, quality and innovation, Schumacher keeps its heritage fresh. Benjamin Frowein the President of Schumacher and CEO of Schumacher Europe tells all.
Why the UK?
The question should really be: “Why did it take Schumacher 132 years to make this step!” The UK celebrates the home and the power of decorating. Also, people understand how fine fabrics and wallcoverings can transform spaces and lives. We should have done this exciting expansion many years ago.
Joy starts at Schumacher. People can expect an unwavering passion for beauty, monthly collections always on the pulse of the zeitgeist and a fresh take on design while honouring our rich history. I still find it mind boggling that we’re owned by the same family that started Schumacher in 1889. After all, how many companies can say that? It’s so reassuring to have some constants in life.
The Schumacher way
We are very proud to offer a fully integrated online-offline experience for our clients – this will make shopping not only fun but also a really easy experience for our clients.
We believe we have one of the best websites in the industry. We have over 5.000 installation pictures to visualize how one can use our products. Our Instagram does this too. Having said that, there is nothing better to finally touch textile again in person – in our new showroom or with one of our brand ambassadors that visit our clients’ studios.
Collaborations and Collections
We were the first company in our space to introduce designer collections starting with Paul Poiret in the 1930s. Today working with for example Johnson Hartig from the fashion label Libertine, Hamish Bowles from Vogue, or Neisha Crosland – brings a different perspective to the table.
Teamwork can enrich results and result in something magical.
S is for Style
Endless decorating possibilities
‘S is for Style’ The Schumacher Book of Decoration delves into distinct decorating modes with a wide range of looks from clean-lined to sumptuous, and is organized into thematic chapters such as “Preppy”; “Ladylike”; “Exuberant” and “Opulent.” It shows what we do best, how pattern can be used expertly in décor.
Decorating schemes – two examples
Exuberant – Schumacher is full of joie de vivre.
‘Citrus Garden’ is a design that was painted originally by Joseph Frank, the famous Scandinavian artist, in the 1930s. Its colours are sure to bring joy to every home and although almost 100 years old, the design couldn’t feel more current. I suggest everyone come and look at it in our new showroom, it’s mesmerising.
What’s next for interiors and Schumacher?
We are convinced that we have the golden 20s ahead of us. Head to Instagram to watch Benni share why!