I met James Gostelow a few months ago and was very impressed with how he is growing his interior design business, he has completed quite a few projects in a short time and they are fabulous. It’s not too often that you come across a designer who is so focused and ambitious about growing his business. You’ll see what I mean in the interview below.
What is your design signature/style?
I guess my signature style is traditional country with a contemporary twist having worked on a number of Grade II listed properties. However, saying that the studio doesn’t have a ‘House Style’. We design both traditional and contemporary. However, I do love to work on traditional projects and tend not to always follow trends. I like clients to have timeless pieces and design.
What type of people do you love to work with as clients?
As a business and a brand moving upwards we like to serve ‘nice clients, nice things’. Although this sounds a little wet, it is always good to see clients having an involvement in the project and for them to bring some life into the project i.e personal objects, photographs etc. That way we can design the space to suit their needs and also bring some personal touches into the scheme. Arranging a photo shoot for the family, which I have done before is also a lot of fun and creates great memories. The real gift to me at the end of a project is a smile, where we have delivered a fabulous product and service to fabulous people.
Can you tell us about a particularly exciting/challenging project?
I was lucky enough to work with a developer on a Grade II Manor house in a beautiful village called Epperstone in the open countryside of Nottinghamshire. I fell so in love with the project that my husband and I are currently in the process of buying one of the apartments which we will treat as our little country pad to escape the hustle and bustle of London. This will also be available to hire for week/weekends for anyone wanting time out to relax. Watch this space.
Does your home reflect your professional style?
Yes, it does to an extent. I call it ‘Old meets New’ where I bring together modern everyday living space, with a touch of classic and traditional furniture pieces to marry up with it’s Grade II listed status. I love textures of wallpapers and materials so have chosen to cover the sofa we designed with rich velvet.
If you had £10,000 to spend on a piece of furniture/accessory/art/decor item, what would it be and why?
I stayed in a Chateau in the South of France where I married last year in a spectacular Chateau called ‘Chateau Robernier’ which is just outside the Village Cotignac. Here I fell in love with ‘THE MOST’ spectacular sculptures that can be used for both indoor and outdoor spaces. If I had £10,000 I would commission Nathalie Decoster the sculptor from the collection ‘Monumentales’. Check them out… I also love Michael Spellers work.
What’s next for your business/brand?
We are looking for our own investment property to refurbish and design in and around London. High end apartments will soon be available to buy branded and designed by myself ‘James Gostelow Interiors’. I will continue to build the business and brand and will not stop until I have achieved its status (I never stop which is my problem, I dream big)!
Which new/up and coming designers do you currently have your eye on?
If someone reading this was about to begin their own home redesign project, what would be your best advice to them?
I am a great believer in paying for advice from designers who live, breathe and work in the interior design business or property industry. I’ve been approached so many times after ‘clients’ have tried to design and project manage themselves and this goes horribly wrong!!
I’m also open from the outset that the client should be prepared to pay for the best advice because as a business we see interiors as investments not just a cost! So many people these days cut costs but my advice is to be prepared to go over budget on some areas of a project and less on others. For instance, I always say go mad on the master bedroom suite and for the guest bedrooms you can still have that amazing look but for more affordable prices. It’s about being clever.
You can get in touch with James through his website.